Mark Busse’s June article for Design Edge magazine was about how to effectively communicate inside a design studio like ours:
Ever heard a creative director say, “But that’s not what I asked for!” Or a designer explaining the reason they’ve produced a certain solution is because that’s what they thought you told them to do?
In a design studio, there are few things as frustrating as discovering that feedback you gave during a critique resulted in wasted time and effort because they heard something entirely different from what you intended to convey. Or from the other perspective, receiving what you thought were pretty clear instructions, only to discover the work you produced was totally wrong.