The following article by Mark Busse was published on September 9, 2013 in Design Edge Canada Magazine.
“I don’t know where I’m going, but I’m on my way…” — Carl Sandburg, American poet
You know what graphic designers do too much of? Design graphics.
More directly, graphic designers tend to dive into projects without questioning or validating the problem at hand as though they have all the information and training needed to solve the problem and predict complexity and cost.
Hard to blame them though I suppose; they love creating beautiful graphics and why be difficult if someone is willing to pay them to design a logo or website that will make a great addition to their portfolio?
Ask yourself how many times you’ve tucked into a project without a comprehensive understanding of the history or context of the situation.
A lesson I’ve learned over the years that I certainly never learned in school was the power of saying, “I don’t know,” to clients.
Read more at Design Edge Canada.